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Terms of Service

Last updated: 25 August 2026

These terms are the agreement between you and Mapily. They cover what we do, what you are responsible for, and what happens when something goes wrong. Please read them before you connect an account.

  • Agreeing to these terms
  • What Mapily does
  • Who can use it
  • Your account
  • Connected accounts
  • Your content
  • Accuracy of places
  • Publishing a map
  • Acceptable use
  • Reporting a problem
  • Plans and payment
  • Our intellectual property
  • Availability and changes
  • Ending the agreement
  • Disclaimers
  • Liability
  • General
  • Contact

Agreeing to these terms

By creating an account or using Mapily, you agree to these terms. If you are using Mapily for a company or another person, you confirm you are allowed to accept these terms on their behalf. If you do not agree, do not use the service.

Mapily is a product of Akili Tech Labs Ltd (akililabs.org), a company registered in England and Wales, company number 16370732. In these terms "Mapily", "we" and "us" mean Akili Tech Labs Ltd. Our Privacy Policy forms part of this agreement.

What Mapily does

You connect a public Instagram or TikTok account. We read the posts already published on it, pull out the places you have named, and match each one to a real location to build a map. You review what we found, remove anything you would rather not include, style the map, and publish it at your own link.

Mapily reports the places you have mentioned. It does not invent places, and it does not add anything you did not post.

Who can use it

You must be at least 16 and legally able to enter a contract. You must not use Mapily if we have previously suspended you, or if the law where you are prohibits it.

Your account

Give us accurate details and keep them current. You are responsible for what happens under your account and for keeping your login secure. Tell us promptly at hello@mapily.app if you think someone else has access.

Connected accounts

Mapily depends on accounts you hold with other companies. That means:

  • You confirm the account you connect is yours, or that you are authorised to connect it, and that you have the right to let us read its public posts.
  • You remain bound by that platform's own terms, and you must not use Mapily in a way that breaches them.
  • Those platforms are not part of Mapily and we do not control them. If one changes how it works, restricts access, or suspends your account, some or all of Mapily may stop working for you. That is outside our control.
  • You can disconnect an account at any time. We will stop reading new posts, and you can then keep, unpublish or delete the map we already built.

Your content

You keep ownership of everything you post and everything you add here. Your posts, your pictures, your notes and your map remain yours.

So that we can actually run the service, you give us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, adapt and display your content, for the sole purpose of operating and improving Mapily and showing your map to the people you share it with. "Adapt" here means the ordinary technical work of running a map: resizing an image, generating a preview, extracting a place name. We will not sell your content or licence it on to anyone else.

This licence lasts as long as your content is on Mapily. Delete a place, unpublish the map, or close your account, and the licence ends for that content, apart from backup copies that expire on our normal cycle.

You confirm that your content is yours to share and that it does not infringe anyone else's rights or break the law.

Accuracy of places

Matching a name in a caption to a point on a map is done automatically, and it is not perfect. A place can be matched to the wrong branch, a business can move or close, and third-party map data can be out of date.

We show you what we found so you can check it before you publish. You are responsible for the map you publish. Please do not rely on Mapily for anything where being in the wrong place matters.

A pin records that you mentioned a place. It is not a recommendation or an endorsement by Mapily, and we have no relationship with the businesses shown.

Publishing a map

A map is private until you publish it. Once published, anyone with the link can view it, and search engines may index it. Only publish what you are happy to be public.

You can unpublish or delete a map whenever you like and the public page stops working. We cannot recall copies other people have already saved or that search engines have already cached.

Acceptable use

Do not use Mapily to:

  • break the law, or infringe anyone's privacy, copyright or other rights;
  • publish content that is unlawful, harassing, hateful, deceptive, or that targets or endangers a particular person;
  • pin someone's home or another private location in order to expose it;
  • impersonate anyone, or connect an account you have no right to;
  • misrepresent a paid arrangement as an ordinary mention where the law requires it to be disclosed;
  • scrape, crawl or bulk-download Mapily, or use automated means to access it beyond ordinary use;
  • probe or interfere with our systems, or try to get around limits, security or authentication;
  • resell or redistribute the service as your own.

We may remove content or suspend an account that breaches this section.

Reporting a problem

If a map infringes your rights, misidentifies your business, or shows something that should not be public, email hello@mapily.app with the link and what is wrong. We will review it, and we will remove or correct content where the report is justified.

Plans and payment

Mapily has a free plan. Paid plans add customisation, categories and analytics, and the price and what is included are shown when you subscribe.

Paid plans renew automatically for the same period until you cancel, and you can cancel at any time from your account. Cancelling stops the next renewal and you keep the paid features until the end of the period you have paid for. Fees are exclusive of any applicable tax unless we say otherwise. If we change prices, we will tell you before the change applies to you.

If you are a consumer in the UK or the EU you have a statutory right to cancel within 14 days of subscribing. By starting to use a paid feature immediately you ask us to begin straight away, and you may be charged for what you have used if you then cancel within that period. Nothing here affects your statutory rights.

Our intellectual property

Mapily, its name, logo, software, design and documentation belong to us or our licensors. These terms give you permission to use the service, not ownership of any part of it. Map imagery and place data are supplied by third parties including OpenStreetMap contributors and are subject to their own licences, which we credit on the map.

If you send us feedback or ideas, we may use them freely and without owing you anything.

Availability and changes

We work to keep Mapily running, but we do not promise it will be uninterrupted or error-free. We may need to take it down for maintenance, and we may add, change or withdraw features.

If we make a change that materially reduces what you get on a paid plan, we will tell you, and you may cancel and receive a pro-rata refund for the unused part of your term.

We may update these terms. If a change matters to you, we will give reasonable notice by email or in the app before it takes effect. Continuing to use Mapily after that means you accept the new terms.

Ending the agreement

You can stop using Mapily and delete your account at any time.

We may suspend or close your account if you materially breach these terms, if we are required to by law, or if keeping it open would expose us or others to risk. Except where a breach is serious or we are legally prevented, we will warn you first and give you a chance to put it right.

When an account closes, published maps stop working and we delete your data in line with the Privacy Policy. Sections that by their nature should survive, including content licences for material already distributed, intellectual property, liability and governing law, continue to apply.

Disclaimers

Except as these terms expressly say, and to the extent the law allows, Mapily is provided "as is". We do not warrant that the service will meet your requirements, that place matches will be accurate or complete, or that third-party platforms and map data will remain available.

If you are a consumer, you have legal rights that we cannot exclude, including the right to a service carried out with reasonable care and skill. Nothing here affects those rights.

Liability

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

Subject to that, we are not liable for loss of profit, loss of business, reputational harm, or any indirect or consequential loss, and our total liability arising out of or in connection with these terms is limited to the greater of the amount you paid us in the 12 months before the claim, or £100.

If you are a consumer, we are responsible for loss that is a foreseeable result of our breaking these terms or failing to use reasonable care and skill, but not for loss that is not foreseeable, and not for losses arising from your use of Mapily for business purposes.

General

These terms, together with the Privacy Policy, are the whole agreement between us. If any part is found unenforceable, the rest continues to apply. If we do not enforce something straight away, we have not given up the right to do so later. You may not transfer your rights under these terms without our consent; we may transfer ours if Mapily is sold or reorganised, without reducing your rights.

These terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer resident elsewhere in the UK or in the EEA, you keep the protection of the mandatory laws of the country you live in, and you may bring proceedings in your local courts.

Contact

Email hello@mapily.app with any question about these terms.

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Privacy Policy Terms of Service